How AI is Helping Freelancers No longer a wild science-fiction cautionary tale, artificial intelligence (AI) is shaping the way businesses grow and how people interact. Let's take a look at some of the ways this emerging technology has been helping entrepreneurs and content marketers gain a foothold in the tough freelance economy. First, we'll take a look at how AI has developed into what we recognize today. AI refers to computing hardware that is essentially intended to mimic the thought process of the human mind in a hyper-efficient way. Through massive, labyrinthine systems that enable them to process and predict conclusions based on the data they're fed, AI systems can wade through unimaginable amounts of information and make effective decisions at a rate that is humanly impossible.